Strategy-driven media for today's world.
Phalanx Film Co. is a full-service media production company in Boise, ID.
We create stories to capture customers’ hearts and minds.
Our Approach to Media Production
We’re obsessed with solving problems and moving our clients toward their goals. In fact, we’d say that we’re in the business of solving problems — we just happen to do so through media.
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At the heart of every brand is a story. For some, it’s a story in objectives (Tesla: a sustainable future), others a story in reputation (Rolex: quality and expertise), still others a story in values (Ford: a family company), and much more. We start with your story because customers don’t buy what you do — they buy why you do it.
We discuss:
• Organizational history
• Brand values
• Company mission & obectives
• Brand audience
• Product/service offeringsThese pieces of your story are integral assets in our toolkit to create a strategy that speaks to your audience.
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Clients always come to us either to solve a problem or achieve a goal, whether that’s to increase sales, educate an audience, or promote a new product. We are specialists in the space between concept and customer — partnering with you to discover and tell your story that will sell.
Our creative process starts with a creative development consultation to identify problems, develop your goals, and set ideal outcomes. Our priority is partnering with you to create strategy-driven (and high-quality) media.
The benefit to you? You don’t need to come to us with answers. Come with questions, problems, and goals, and we’ll work with you to develop a strategy to meet your objectives.
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There is no one-size-fits-all approach to videography. The reason so many relationships between videographers and their clients fail is because of a failure to treat the creative endeavor as a partnership.
We work closely with our clients to develop project scope so that the service, deliverables, and budget fit tightly with their goals. Our project development is highly collaborative and custom-tailored to every client, every time.
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We are on mission to change the world, one organization at a time, by moving our clients forward. Beautiful media goes a long way, but if it isn’t goal-directed — i.e., solving a specific problem or advancing an objective — it can leave a lot on the table.
By the time we get to production, you’ll have a very clear roadmap from point A (your goals) to point B (those goals realized) with video production, photography, or whatever strategy we create in between.
Ready to tell your story?
Frequently Asked Questions
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We are a full-service meaning production company, meaning that we are equipped for all aspects of the production process. This includes creative development, scripting, permitting, shooting, editing, color correction, audio treatment, and distribution… just to name a few!
Top-level, our services include:
Video Production
Commercial Photography
Social Media
Drone Videography & Photography
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Because each brand is different, we provide a custom-tailored approach for every project to meet the demands of scope and budget. Most of our projects for small businesses fall between $2,000-5,000; contact us for a free consultation and we’ll provide you with a custom quote!
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Our rate is highly competitive for the quality of media we produce, and that’s deliberate. Our production company was designed from the ground up to run lean, with minimal overhead, so that more of your money goes into your media.
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Yes! In fact, as a growth-focused company, we love working with smaller organizations to tell their stories and help them grow.
Our experience has been that the needs of large and small companies are essentially the same: to tell a story that converts a customer. We love the scrappy projects that help young organizations get off the ground and start changing the world.
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Yes, Phalanx Film Co. is based in Boise, Idaho!
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Stories That Sell. We’re obsessed with strategy-driven storytelling: using media to solve problems and create growth outcomes for our clients. We’re in the business of quantifiable end results — it just happens to be through media production.
Side note: we’re a guerilla-style media group with a small nuclear team, specifically designed to maximize ROI for our clients. We keep overhead low and partner with specialist freelancers to deliver top-shelf content at prices that make sense. This flexible style of production has allowed us to work with a wide gamut of clients across industries, from solopreneurs to 9-figure corporations. You’re in good company!
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Yes — our services aren’t limited to traditional media like TV, web, etc. If your company relies on socials for marketing or organic growth, we’d love to partner with you to move that needle through strategy-driven media.
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Yes, we can! We are FAA-licensed (Part 107) and carry drone-specific liability insurance for aerial video and photo projects. Aerial footage can be a standalone service or a valuable storytelling tool in a larger project.
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No problem. We can shoot content for you (photo and/or video) and transfer the unedited files to you.
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Most of our corporate projects involve 1-2 days of filming and between 2-4 weeks for editing and revisions. Photography edits typically take 2 weeks or less.
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It’s media production with a return on investment. Our goal is to change the world, one organization at a time, by creating content that carries our clients forward.
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Yes! We offer Expedited Editing on all projects.
Services we offer:
Pre-Production
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If you come to us with a fully fleshed-out video idea, that’s great! But you absolutely don’t need to — all we need to get started is the bare bones of an idea, or even just the goal you’d like to achieve for your brand.
We relish the opportunity to sit down with our clients, understand their goals, and work from there to conceive a story that will capture their audience.
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Once the conceptual framework for your project built, we use that to write the script. Depending on the scope of your project, this is something we can do in-house, or resource one of our industry partners who specializes in writing for broadcast, documentary, or whichever genre your project falls into.
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Location, location, location! True for real estate, and equally true for video. Choosing the right location is integral to storytelling, and beyond that it brings a host of logistical elements. We handle these for you — from scouting for accessibility, power, and local weather to registering with local municipalities and acquiring filming permits, where needed.
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Once the creative aspects of pre-production are locked in, this is arguably the most important part. We create detailed schedules for each project, along with call sheets and other supporting docs where needed.
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The beauty of our model is found in the flexibility and quality of our industry partner network. We love building teams for each production, and would love to help find the right crew to tell your story.
Production
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It’s the DP’s responsibility to move the creative vision of the production forward through choice of camera, lens, filter, frame rate, camera movement, etc. This is the role we most commonly take on set, whether we’re behind the lens ourselves or managing cam ops.
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What the director is creatively, the producer is logistically. The two work in tandem to actually make the creative part work. We pride ourselves on extreme organization and efficiency, and where some might see headaches, we see opportunities.
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Because we use in-house equipment most of the time, we’re intimately familiar with our gear and know the right settings and rigging to achieve the best results. We’re also FAA-107 certified for remote piloting, and we love putting an eye in the sky when that perspective suits your story!
Post-Production
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This is where it all comes together. The planning, the prep, the days on set — it’s all assembled into a cohesive flow in the editing suite.
Like production, we maintain a kit of the latest editing hardware to supercharge your project, and we have years of editing experience. We’re also connected with specialty editors in specific genres (i.e., documentary, horror, etc.) and would love to bring them onto the project if someone else’s narrative touch will better suit your story.
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You’d think expensive cinema cameras would produce beautiful images straight-from-camera, but it’s actually the opposite: their information-rich codecs come from the camera looking drab and grey. As such, coloring can be one of the most exciting parts of the storytelling process, as clients literally see life breathed back into their images before their eyes.
We pride ourselves on creating technically-accurate and beautiful images in-house, but we’re also connected with full-time colorists for stories where the scope demands perfection.
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Here’s a challenge: in the abundance of free time we all have these days (haha) — watch one of your favorite movies without any sound. Then reverse it: turn off the picture and just listen. You’ll find that the story truly lives in the soundtrack; it’s arguably the most important part of a moving picture, ironically.
Whether you’re delivering for web, cinema surround sound, or anything in between, our experience and our network of specialists means we’ll get you that perfect mix for any project.
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We live in a world of mixed media, and delivery format matters. Once your project is complete, we export to your specifications, so the project will look, feel, and sound its best in its viewing environment.
Behind The Lens
Samuel Hand, Co-Owner and Creative Director
Samuel is a Boise-based DP and director, originally hailing from North Carolina. He kicked off his career in “Hollywood East” (Wilmington, NC) and, through direct-to-client and agency partnerships, has had the opportunity to shoot exciting projects all over the US and worldwide.
If you’re looking for a videographer in Boise, consider Samuel. He loves partnering directly with small businesses and entrepreneurs, and brings expertise to the table honed by working on campaigns for clients like Honda and UNC Chapel Hill.
“My parents are responsible for giving me the videography bug… they gave me this little Olympus camera when I was 10, and I completely fell in love. My brothers and I used to make ‘movies’ in the back yard… I never imagined where video would take me.”
Why “Phalanx”?
We believe that quality media should be a given when you hire a production company. What sets Phalanx Film Co. apart is our ability to embed the essence of a brand into its media, crafting compelling stories which resonate deeply with the target audience, leading to action. These are what we call Stories That Sell™.
Phalanx Film Co. is named after the Macedonian phalanx, a battle formation used by the ancient Greeks. The phalanx is named for Philip II of Macedon, and was later employed extensively by his more famous son, Alexander The Great, to conquer most of the ancient world. We don't condone violence or the conquest of other people, but we believe that modern-day advertising and media campaigns should be approached with the same kind of innovative, strategic thinking that Alexander used in his military campaigns 2,300 years ago.
